Hasta La Creative!

The winter makes Sweden a harsh place to live, and you know it’s coming when you see the birds migrate. But for those of us who has to stay here, Volkswagen has equipped their Skiteam edition cars with the 4MOTION four wheel drive, car heater and roof box – all the things you might need to face the Swedish winter – and made it into an affordable offer.

Together with the University in Lund we used GPS to live-track an osprey bird during its winter migration to the southern hemisphere and back. TVCs, print ads, outdoor and banners led to the campaign site where you could follow the bird, read his comments (it’s a bird, why wouldn’t it tweet?!), learn more about the offer and the 4MOTION cars as well as guess the return date for a chance to win prizes.

The campaign, and the offer, lasted until the bird returned. It’s a winter adjusted offer for a winter adjusted car.

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Fredrik Simonsson, Magnus Jakobsson
Art Director: Joel Ekstrand
Copywriter: Nick Christiansen
Art Director: Lennart Claesson
Copywriter: Stefan Gustafsson
Business Director: Jenny Kaiser
Agency Producer: Katarina Mohlin
Designer: Martin Runfors
Web Developer: Koji Wakayama