Volkswagen BlueMotion: The BlueMotion Label

To promote the eco-conscious thinking behind Volkswagen’s BlueMotion brand, we developed a print insert that helps save paper, not waste it.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Prabashan Gopalakrishnan Pather
Copywriter: Sanjiv Mistry
Producer: Cathy Day, Lara Bothma
Account Management: Jason Yankelowitz, Greg Tebbutt, Lauren Baker
Production Company: Platypus Productions

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