Hasta La Creative!

For the online launch of the new automatic version of Amarok, we created an automatic site. Just like in the pick-up, people could also choose their option of transmission. If the user chooses to browse in the automatic mode, Amarok identifies the obstacles in the corner of the screen without the person having to use the mouse or the keyboard. The webcam scans the face and the navigation occurs automatically, only with the eyes.

Making of: http://cargocollective.com/site_automatico

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
General Creative Director: Luiz Sanches
Creative Director: Andre Kassu, Marcos Medeiros
Co-Creative Director: Luciana Haguiara, Sandro Rosa
Art Director: Ricardo Pocci, Sandro Rosa, Guilherme Nunes
Copywriter: João Paulo Testa
Producer: Vetor Zero
Programming: On Interactive
Technology Director: Fernando Boniotti
Sound: cromo.sônica/Studio Tesis
UX: Vanessa Marques
Account: Vanessa Previero, Ana Beatriz Moreira Porto, Aline Macedo, Leilaini Holdorf e Roberta Prevedello
Project Manager: Ana Carolina Cintra