Vita Coco Is Surprising Fans With Personalized Coconuts in the Mail

A coconut is an unexpected gift to receive in the mail, and that’s exactly why Vita Coco plans to ship the tropical fruit to unsuspecting consumers. To celebrate World Coconut Day today, the coconut water brand has launched a snail-mail campaign called Coconotes. The campaign invites consumers to send Coconote packages that include a coconut,…

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