Visa vs. MasterCard: Who’s on the Money?


Credit-card companies were presented with some challenges in 2009. First and foremost, the risk that their advertising is seen as encouraging reckless spending or increasing consumer debt; and secondly, being closely associated with the financial institutions seen as responsible for much the economy's woes. So how did Visa and MasterCard handle their media campaigns while driving their business?

No Responses to “Visa vs. MasterCard: Who’s on the Money?”

Post a Comment