Jul 15

Visa Seeks to Consolidate $200 Million Global Creative Account

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Visa has launched a review of its creative account with an eye toward consolidating with a single agency of record globally, Visa CMO Lynne Biggar confirmed to Adweek. Incumbents BBDO and Saatchi & Saatchi have both been invited to participate in the process. BBDO has led global creative for Visa since 2012 when it took…

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