Hasta La Creative!

CHALLENGE. Zero budget to promote “the Lost World Cup”, mockumentary about the 1942 World Cup which never took place because of World War II.

STRATEGY. We artificially generated the news to start debating the championship’s existence. To avoid being uncovered, we set the news far, geographically and culturally. During a Japanese quiz show, Katsuro Matsuda loses 100 million yen.
Question: “Where did the 1942 World Cup take place? Answer: “Patagonia”.
Wrong! The anchorwoman stated the championship never took place, provoking Katsuro’s protest.

RESULTS. More than 200,000 views in ten days. Movie sold to RAI in Italy, and many other Countries.

Advertising Agency: TBWA, Rome, Italy
Agency website: http://www.tbwa.it
Executive Creative Director: Geo Ceccarelli
Creative Director: Fabrizio Caperna
Art Director: Luca Boncompagni, Matteo Desogus
Copywriter: Arnaldo Funaro
Producer: Marco Vignale