Jun
13
Uwe Gutschow – MashUp Artist
Posted in: Uncategorized
In the slideshow above, Uwe Gutschow and Don Longfellow from Saatchi & Saatchi LA, have expanded upon Paul Isakson’s earlier work. Neil Perkin also developed a derivative work from Isakson’s original.
The Saatchi piece above neatly describes my own thoughts about content’s role in advertising. From two of their slides: We stop pitching people with messages. We start providing useful content. I’m sure many of us have these thoughts in our decks. Thankfully, there seems to be a market for them.
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