Using Music to Brand a Presidential Candidate

The presidential campaign has finally gotten interesting with Obama's recent win in Iowa. The historic moment that we are witnessing has raised the level of controversy and debate on race to a new level, pushing us all to face some hard questions that we were previously able to ignore. Insights regarding not only race but also pop culture and the politics of hip hop and its significance in positioning Obama as a brand will significantly add to the debate for some voters.

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