Dec 01

Using ‘Fuzzy Analytics’ to Accurately Measure TV Ad Performance

Posted in: Uncategorized


TV (and offline tracking in general) can provide far more insight than most people think is possible. An understanding of "fuzzy logic" can help us make TV ad measurement nearly as precise as online measurement.

Related posts:

  1. KarstadtQuelle Insurance: Pornsak Sick abroad? Advertising Agency: Jung von Matt/Alster, Hamburg, Germany Creative...
  2. LG: Time LG Time Machine TV. With 24 hour live recording, it...
  3. Waste Heat as Energy – ElectroTherm Green Machine (TrendHunter.com) During my travels, I often see many sources...
  4. Arla appoints Life on below-the-line Cravendale brief LONDON - New marketing agency Life has picked up the...
Tags:
No Responses to “Using ‘Fuzzy Analytics’ to Accurately Measure TV Ad Performance”

Post a Comment