Jun
02
USA Today: ‘McPaper’ in Modern Times
Posted in: Uncategorized
NEW YORK (AdAge.com) — Twenty-five years after USA Today zigged while everyone else zagged, it averages the biggest paid weekday circulation in the country, nearly 2.3 million and growing. The industry has learned to imitate its earliest editorial priorities — color, brevity, sports, pop and dialogue with readers — alongside bold business plays such as the front-page ads that started in 1999.
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