Apr
12
U.S. Military Goes Native in Afghanistan Ad Push
Posted in: Uncategorized
NEW YORK (AdAge.com) — Outdoor, TV and radio ads starring cuddly babies and folkloric warriors are spreading across Afghanistan, a country that's seen so little advertising that finding a local agency was one of the first hurdles of mounting a campaign. But the U.S.-backed push is using insights into traditional Afghan culture to try to encourage a war-ravaged population to help build a more peaceful nation.
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