URL Shorteners in High Demand With Revenue as Low Priority

NEW YORK (AdAge.com) — Thanks to Twitter, there has been a proliferation of URL shorteners in the past year. These condensing services, such as tinyurl, bit.ly and ow.ly, convert long website URLs to a short set of letters and numbers to help users squeeze under the 140-character limit. That's all well and good for the Tweeters who use them. But what's the business model for the companies?

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