Aug 26

Upfront Mystery Diary: A Top TV Buyer Takes Adweek Inside One Company’s Negotiations

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The upfronts are one of TV’s great mysteries: They’re always the focus of the advertising year, but the negotiation process remains hush-hush, with only a handful of people on both sides engaged in those high-level talks. That changed last year, when a major TV ad sales exec agreed to (anonymously) take Adweek behind the scenes,…

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