Hasta La Creative!

Considering the plot of the movie Untraceable (serial killer broadcasts his murders online, and kills people faster as more people visit the site), we could have expected a pretty violent marketing campaign to match. But Universal Pictures in the U.K. apparently outdid itself with a Facebook page that showed a grisly video of someone being tortured, and some lovely accompanying prose which read, “This guy is going to die. You want to see his stinking flesh burn and bleed and blacken? Until he’s some twisted dead thing? This is what you want. And I’ve filmed it especially for you. The more fans I get, the more I’ll show.” The page has been pulled, but Universal seems pleased with the effort anyway. Says Neil Wirashina, the studio’s director of international advertising media: “We were looking to promote a reaction, and we have definitely achieved this.”

—Posted by Tim Nudd