United Nations campaign against landmines from Ogilvy Stockholm calls upon Stink and Ivan Zachariason
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Ogilvy Stockkolm ganged up with king of epic-directing Ivan Zachariason at Stink and web agency Palladium t create this film (left) and website or the United Nations, and their quest to rid the world of land mines. The website is at http://www.thisworldofmine.com/.
Jonas Åkerlind, one of the creative team behind this campaign, explained to me;
The idea is to make people aware of the industry that is behind this madness. There are now 100 million undiscovered land mines in around 70 countries around the world. Every hour they kill or hurt someone. To add to that, five million new mines are produced every year. Why? A lot of this is because super powers like the United States, China, Russia still won’t sign the Ottowa-convention that forbids producing, storing, and exporting mines. On teh website you can send messages to these companies, if you wish.
Also, during the campaign you can support the cause by texting the word MINA ins a SMS to the number 72 900 (works in Sweden only) – that way you donate 50 SEK which will clear five square meters of land from landmines.
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