Jul
22
Unilever’s Lux Grows Sales in Asia and Latin America
Posted in: Uncategorized
SINGAPORE (AdAge.com) — Lux, one of Unilever's billion-dollar global beauty brands, has evolved from a bar soap once marketed in the U.S. using glamorous Hollywood stars into a leading mass-market brand in emerging markets. Sam Williams moved to Singapore in April as global business director for JWT's Lux business, overseeing marketing for one of Unilever's biggest brands.
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