Jul
02
Unilever to Review Massive Global Media Account
Posted in: UncategorizedNEW YORK (AdAge.com) — One of the world's largest advertisers, Unilever, is launching a massive review of its media planning and buying later this month encompassing 13 countries around the globe. The payoff for the winning agencies will be huge, considering that Unilever spent $755 million in measured media in the U.S. alone last year; Ad Age's annual Leading National Advertisers report found that the consumer-package-goods giant laid out $2.4 billion overall on advertising in the U.S. in 2008.
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