Jun
25
Unilever to Double Digital Spending This Year
Posted in: Uncategorized
CANNES, France (AdAge.com) — Unilever will double spending on digital marketing this year, Chief Marketing Officer Keith Weed said in a seminar today at the International Advertising Festival, as the world's No. 2 advertiser looks to make its digital presence proportionate to the time people spend with digital media.
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