Dec
01
Unilever Sees Green With Pared-Down Color Palette
Posted in: UncategorizedBATAVIA, Ohio (AdAge.com) — Somewhere over the rainbow lies $5 billion in savings for the package-goods industry. Using a color-harmonization program called Project Rainbow, Unilever is reducing the more than 100 hues it uses on its spreads and dressings packaging in Europe to six. Unilever's hope is to save tens or eventually even hundreds of millions of dollars a year. By some estimates, the entire industry could save $5 billion annually if it follows suit.
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