Under Break: Are you ready for street dance?
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With a very low budget, to increase the number of persons willing to dance in the street dance club “Under Break”. They chose to use in the pictures the objects, without which, it is (almost) impossible to dance: spot shoes namely the most convenient and the most popular models for street dance, as visual insertions in the ad spaces of public transport seats, with the message “Add some will and you will be ready for street dance”. Over 60 phone calls in the first week (comparing to 3 calls per week before the advertising campaign) and, as a result, the increase of number of people willing to attend the club courses. People started talking about what they saw and became therefore free promoters of the idea.
Advertising Agency: Piko, Chisinau, Moldova
Art Director: Eugen Catruc
Copywriter: Constantin Sarcov
Account Manager: Olga Ceaglei
Published: February 2010
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