Under Armour Seeks Agency to Work on Growing Women’s Line


CHICAGO (AdAge.com) — Under Armour, which has quickly built one of the most iconic brands in sports with its internal creative team, is seeking some outside help. It has narrowed a quiet agency review down to two shops — Omnicom Group's Goodby, Silverstein & Partners and independent Cramer-Krasselt — for a project involving its expanding women's line.

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