Apr
16
U.K. Online Spending to Surpass TV in ’09
Posted in: UncategorizedLONDON (AdAge.com) — Online advertising spending is set to overtake TV spending in the U.K. next year, according to a report by the Internet Advertising Bureau. A 38% hike in internet advertising spending brought total online budgets up to $5.6 billion in 2007. Growth is expected to continue above 30% for 2008 and remain strong in 2009, with the result that the internet will overtake TV's $8 billion revenues next year.
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