May 18

UK Chain Costa Coffee Uses TikTok’s For You Page to Suggest Menu Items for Users

Posted in: Uncategorized

Costa Coffee has released a campaign using TikTok’s content-serving algorithm to deliver a personalized message to fans of the British high-street chain. Working with AnalogFolk, the brand’s “Costa For You” campaign uses the For You page (FYP) on the app to serve up a menu suggestion based on the user’s TikTok browsing history. There are…

Related posts:

  1. Mike Diva on Directing the Branded Odyssey of Doja Cat’s ‘Get Into It (Yuh)’ Music Video It’s hard to synthesize the look of a Mike Diva...
  2. Caribou Coffee Builds Five-Story-Tall Pinterest Board at the Mall of America Caribou Coffee, whose previous out-of-home ad stunts have included...
  3. Coca-Cola Spreads Happiness Online With the First Emoji Web Addresses Coca-Cola hasn’t had much luck making the Internet a happier...
  4. Google Turns a Look Into a Winning Story of Accessibility for the 2022 Oscars Google’s newest campaign emphasizes that there’s always more to a...
Tags: , ,
No Responses to “UK Chain Costa Coffee Uses TikTok’s For You Page to Suggest Menu Items for Users”

Post a Comment