Dec
21
Ubisoft Gets in Touch With Female Side
Posted in: Uncategorized
LOS ANGELES (AdAge.com) — Historically, video-game publisher Ubisoft has not been what you would call female-friendly — unless, of course, you consider titles like "Assassin's Creed," "Call Of Juarez: Blood in Blood" and "Splinter Cell Chaos Theory" to be particularly girl-centric. So for its first big push for the women's gaming market, Ubisoft decided it needed two major components: a groundbreaking new technology and a recognizable celebrity.
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