Jun
30
U.K. Proposes Product Placement Alert
Posted in: Uncategorized
LONDON (AdAge.com) — As the U.K. finally gets close to allowing product placement on TV after years of debate, regulators are proposing that broadcasters be required to use an on-screen symbol — perhaps in the form of a giant letter 'P'– at the start and end of programs to alert audiences to the paid message embedded in the content they're about to watch or have just seen.
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