Hasta La Creative!

Let’s make fun of digital culture, shall we? It’s certainly an easy target.

With barbeque season upon us, Kingsford Charcoal is launching a new campaign with the aggressive tagline “Get Off Your Gas.” The work was created by DDB California, which neatly showcases the contrast between the self-indulgent, smartphone obsessed and those who embrace the simple pleasures of life, like charcoal grilling.

Now, let’s look at another spot—this time from Crispin, Porter + Bogusky—which is built on this simple truth: people lie on the internet.

To get back at these TV-making smart asses, an angry Webster might say mean things on his blog, or Tweet up a storm. But that’s such a lame response to well-made and well-funded broadcast sarcasm. Well-made and well-funded broadcast sarcasm has Chevy Chase, Bill Murray and Tina Fey on its side. Who do bloggers and Tweeters have to defend their honor?

The post Two New Commercials Use Anti-Digital Sentiments To Sell Things appeared first on AdPulp.