Apr
17
Twitter to Offer Mobile Ads Beyond Twitter In Bid for Revenue
Posted in: Uncategorized
Twitter’s ad world just got a little bigger.
The messaging service — whose business is already 75% mobile — started selling ads in mobile apps beyond Twitter today, a key rationale of its purchase of MoPub, a mobile ad exchange it purchased in September.
MoPub will allow Twitter’s advertisers to buy mobile app install ads through the exchange. App install ads are today the mobile web’s dominant form of advertising and a key source of revenue for Facebook and other publishers.
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