Sep 09

Twitter Buys Mobile Ad Exchange MoPub for About $300 Million

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Twitter extended its busy summer of acquisitions by snapping up mobile ad exchange MoPub for roughly $300 million in stock as it shores up its ad business in anticipation for an IPO early next year.

MoPub is an ad exchange that allows advertisers to buy mobile ads in real-time. Twitter plans to graft that onto its existing ad business which will allow advertisers to both buy Promoted Tweets in real time as well as target Twitter users on other mobile apps.

The deal extends a busy run for Twitter, which bought social TV analytics startup Trendrr two weeks ago and Bluefin Labs for a reported $90 million in February.

Continue reading at AdAge.com

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