Twitter Ad Revenue to Approach $1 Billion by 2014, Fueled by Mobile
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Twitter’s global ad revenue will catapult from $582.8 million this year to $950 million next year, according to new projections from the market research firm eMarketer on Wednesday, which cited the strength of Twitter’s mobile presence in revising its earlier projections upward by a combined $180.1 million.
“Mobile has pushed Twitter beyond previous expectations,” Clark Fredricksen, eMarketer’s VP-communications, said. “Ultimately, that’s a result of steps it took very early to make sure its ad products work well across all platforms.”
Just more than than half of Twitter’s ad revenue, 53%, comes from mobile today, according to eMarketer. But that proportion will increase to more than 60% by 2015, when the researcher estimates that Twitter will collect more $1.3 billion in ad revenue.
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