Twitter 101: JetBlue and Pepsi Show You How it’s Done


Twitter is trying to make itself more a more useful and successful marketing tool with a new "Twitter 101" site that offers up tips on getting started, best practices, and studies of many of the well-known cases (Dell, JetBlue, Comcast, Naked Pizza) as well as a few of the less-documented ones (Teusner Wines, Pepsi).

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