Jan
21
TV’s Business Plan: Keep ‘Em Short and Sweet
Posted in: Uncategorized
NEW YORK (AdAge.com) — The Writers Guild of America action has forced shorter story arcs on networks and viewers; had writers been available, of course, viewers would be watching a full slate of "24," in which each episode represents one hour in a 24-hour day. A sense is evolving, however, that shorter might be better going forward and that the strike could permanently alter the way TV is programmed and sold.
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