Aug
04
TV Upfront Negotiations Nearly Done
Posted in: Uncategorized
NEW YORK (AdAge.com) — Negotiations in the upfront market with the five major broadcast TV networks are close to wrapping up, according to media buyers, with several anticipating volume in the one-time $9 billion-plus market to be off by as much as 10% to 15%. A good portion of the cable marketplace has moved as well, buyers said, with volume likely to be down anywhere from 7% to 12%.
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