Jan 27

TV: Not a $70 Billion Ad Market Anymore

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NEW YORK (AdAge.com) — Research firm eMarketer has some sobering news for the TV networks: You're not booking $70 billion in ad revenue in 2009. Try about $66.9 billion, or about 4.2% less than the $69.8 billion of advertising sold on network and cable TV in the U.S. in 2008.

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