Jun
09
TV Nets Eye $9.2 Billion Take Despite Eroding Ratings
Posted in: UncategorizedNEW YORK (AdAge.com) — When it comes to the $9 billion-plus upfront market, it's easy for marketers to get distracted by the horse race of TV networks trying to outdo each other in terms of price increases or volume. Do that this year, and you'll lose sight of the dangers that may lie ahead when it comes to getting your ads on TV.
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