May
26
TV Ads ‘a Waste of Money’ for the Back-in-Black Gap
Posted in: Uncategorized
NEW YORK (AdAge.com) — The brand once known for its peppy, elaborate commercials has struggled in recent years to attract consumers in an increasingly competitive retail environment. But now that it's shelved TV advertising — the brand has been off the airwaves for several quarters — and is focusing on merchandising initiatives, Gap seems to be on the right financial track.
Post a Comment