Turning Massive Layoffs Into Marketing Profits


NEW YORK (AdAge.com) — Marc Cenedella is one of those rare marketers who's doing well as a result of the recession. He's CEO of The Ladders, an online job site that exclusively lists positions that pay $100,000 or more. The company is awash in new business from the droves of top executives recently dumped by corporations coast to coast. The Ladders expects to grow its business by 60% during the next 10 months. No wonder Mr. Cenedella smiles so much during this interview.

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