Jun
29
Turner Lets Marketers Buy Shows Rather Than Networks
Posted in: Uncategorized
NEW YORK (AdAge.com) — Time Warner is trying to extract some testosterone from its general-entertainment cable networks in an effort to please advertisers who say they are increasingly interested in swinging for powerful niches, not broader masses. Turner will offer advertisers packages that allow them to go after men between the ages of 18 and 34 as well as those between the ages of 18 and 49 by buying a package of certain shows, rather than time across the network.
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