Adlab’s reader Doug writes: “Sawyer’s Nickname Generator seems like a great, but missed, opportunity to gather data on ABC viewers and users. ABC just needs to add a few other variables like age, sex, and income.”
My nickname? Speed bump.
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New release: Brand New China, in which MIT’s Jing Wang combines marketing research with cultural analysis to offer a detailed picture of transnational advertising and marketing in China.(click to read more)
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