Tribal DDB Does A Solid For Mankind
Posted in: UncategorizedAmerican Idol is one of the many programs that relies on schadenfreude for its back cone. The word describes that sick, but pleasurable feeling us nasty humans get when we enjoy in the misfortune of someone else.
The spot above from Tribal DDB Hamburg for T-Mobile takes the very relevant idea of schadenfreude and spits it back out as inspiration. Nice job.
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