Feb
08
Toyota’s ‘Good Odds’ Is Called the Most Effective Super Bowl Ad on Key Brand Metrics
Posted in: UncategorizedPlenty of Super Bowl ads were entertaining, but which really had an impact at the brand level? Toyota topped that list with the Saatchi & Saatchi spot “Good Odds,” according to new data from Unruly, based on the company’s “EQ” scores, a combined metric that scores ads on their likely emotional, social and business impact….
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