Toyota Wants ‘Reliable’ Rep Back


DETROIT (AdAge.com) — During Bob Carter's first year as general manager of Toyota Division, the brand was enjoying hot hybrid sales and making inroads in the full-size-pickup category with the all-new Tundra. But the brand's quality reputation took a hit last fall when Consumer Reports announced it would no longer automatically recommend new Toyotas as "most reliable" without testing them.

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