Hasta La Creative!

On the walls of the Q-Park Lepage parking lot in Brussels Zacharevic created six unique 3D street art paintings featuring children playing. The realism is strengthened by projecting real objects from the murals: a shopping trolley, a tricycle and a ball. The result is a dynamic series of realistic installations that drivers actually can collide with unless they take care. They carry the strapline “Protect what’s behind you. Drive with a rearview camera” and are simply signed “Toyota”. The scarily life-like portraits include a boy playing ball, a girl playing hopscotch, drawing a dragon on the floor, riding down a slope on a tricycle, sitting in a supermarket trolley and a little girl graffiti-ing the message “Protect what’s behind you”.

In the USA alone two children are killed and almost 50 are injured every week in accidents involving reversing cars. Shockingly in over 70% of these accidents a relative is driving the vehicle. Toyota wanted to attract attention to the fact that a simple rear view camera can help avoid these kinds of tragic accidents.

Advertising Agency: Happiness Brussels, Brussels, Belgium
Executive Creative Directors:? Karen Corrigan, Cecilia Azcarate Isturiz
Creative Director: Peter Ampe
Concept Provider: Gregory Titeca
Head of Art: ?Cecilia Azcarate Isturiz?
Copywriter: ?Peter Ampe?
Art Director: ?Cecilia Azcarate Isturiz?
Account Director: ?Pascal Kemajou?
Account Manager: ?Mehdi Sel?
Producers: Dominique Van doormaal, Bart Vande Maele?
Artist:? Ernest Zacharevic?
Content Director: Joris Joosten
Social Media Manager: Maarten Breda
Interactive production: Bliss Interactive
Film Director & Photography: Bob Jeusette
Retoucher: Gregory Ellinger
Graphic Designers: ?Jeremy Vandenbosch, Daniel Nino
Parking: ?Q-Park Lepage