Hasta La Creative!

With crowdfunding product videos all the rage, mockvertising has reached a new apex with fictional Kickstarter ads. Behold the one below, imploring you to help fund the development of Tiny Diapers for the Tip of Your Penis™. This parody by comedy-writer group Above Average (and writers The Bilderbergers and director Ben Weinstein) is the best example I've seen of American chindogu. Chindogu is the Japanese word for an everyday gadget that seems to be an ideal solution for an annoying problem but would cause so much embarrassment to use that it's essentially useless. Given that these tiny diapers have tiny leg holes, they are exceedingly useless. But mostly, this is a send-up of the Kickstarter video format—the moronic questions the inventors answer, the absurd reward hierarchy, and the fantasy that some random people on the Internet are just a tiny amount of funding away from actually solving a serious problem. Because, really, Kickstarter videos are nothing more than the 3 a.m. infomercial of the Internet.