Hasta La Creative!

Gassing up your car is not a dramatic moment, but in this new slow-mo spot from Venables Bell & Partners it is. You see, the good citizens of Yourtown don’t want you to damage your Audi by filling it with the wrong gasoline. That would not be right, nor good.

Quick question, is this spot mildly insulting to women? Sure, there’s an enlightened and empowered woman at the center of the spot and she drives an Audi. But the rest of the cast thinks she’s not capable of gassing up at the correct pump.

Of course, the rest of the cast are dolts.

What’s your take?

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