Apr
19
Today In Twitterverse: Viral Expansion Loops
Posted in: Uncategorized
Jackie Huba is a word of mouth marketing specialist and one half of Church of the Customer.
Here’s the Fast Company article she references.
Andrew Chen, a blogger and former advertising executive who worked with MySpace, calls a viral loop the “most advanced direct-marketing strategy being developed in the world right now.”
It’s an interesting piece, but it can be boiled down to this: create something good, something people really want, need, or enjoy. If you do, people will adopt it and share it—the act of which can make you filthy rich.
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