Feb
02
To Help Stretch Marketing Budgets, Mediabrands Expands Barter Unit
Posted in: UncategorizedNEW YORK (AdAge.com) — Barter is back. As the economic downturn deepens, marketers are looking for ways to stretch their advertising dollars, and Mediabrands sees opportunity. The Interpublic Group of Cos. media agency is expanding its barter practice today, rebranding Magna Global Trading as Orion Trading and opening five new international offices in Australia, Brazil, Germany, Mexico and Spain.
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