Aug
12
To Grow Talent in Belgium, Proximity BBDO Opens ‘the Farm’
Posted in: Uncategorized
LONDON (AdAge.com) — Lander Janssens, online art director at Proximity BBDO, was tasked by the agency's board to find the brightest graduates, and he came up with a new recruitment process to widen the 2-year-old agency's talent pool. His idea was to set up the Farm: an agency-within-an-agency in which 12 young recruits will get a chance to work on many of Proximity BBDO's top accounts, including Pepsi, Nestle and ING.
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