Jul
07
To Get LeBron, ESPN Cedes Control Over Ads, News
Posted in: Uncategorized
NEW YORK (AdAge.com) — Not so long ago, LeBron James' announcement of the team he'll play for next season would have been covered not only by ESPN, but by local news operations, national cable and even the big national network newscasts. Now that ESPN has accepted the basketball star's request that it give the commercial time to charity — and use an interviewer of his choice — what will Lindsay Lohan ask E! when she gets out of jail?
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