Jul 09

TNS Once Again Rejects WPP’s Advances

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NEW YORK (AdAge.com) — For the fifth time, market research firm Taylor Nelson Sofres has rejected an offer from the WPP Group, the latest one being a hostile bid, and announced that plans for a possible merger with rival German research firm GfK were being terminated. GfK is reportedly putting together an alternative all-cash offer for TNS.

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